Mark Stein

 

Summer and fall in Louisville are a ripe with opportunities for your small business to get a booth at an outdoor festival or trade show. You may be wondering if this could be a worthwhile benefit to your small business.

Of course, if you ask this question to the expo center, festival, or trade show organizer, you’re going to hear a resounding “Yes!” with lots of impressive numbers to back up how many visitors there will be. That kind of exposure, they’ll argue, is very powerful.

[Read more…] about Should my business exhibit at a summer festival?

Congratulations! You’ve built a powerful business, developed a robust website to represent it, and have now decided to add a company blog to your digital marketing strategy.

…So now what?

You’ve learned why blogging matters to your audience, but starting one can be a daunting task. Rather than staring hopelessly at a blank page, try learning a few good blogging habits to boost your confidence. Here are some of the basics we rely on:

Choose topics wisely – The first step in writing a blog is coming up with a topic to write about. With blogs, you have much more freedom to discuss whatever is important to you or your industry than typical traditional marketing. Don’t get stuck thinking about it as a sales piece; this blog will represent you in a much broader sense than that. Would you like to be seen as a thought leader in your field, a friendly neighbor, a trustworthy professional, or maybe all of the above? Choose topics that help you achieve your goals while being useful to current or potential customers.

[Read more…] about Blogger Best Practices – How to Write Blogs That Rock

Mobile technology has revolutionized the way we work. As sales and marketing professionals, we constantly use email, social networks, and texting while on the go. But there might be other mobile features that you could be taking better advantage of during your weekly sales routine.

For example, Google Maps.

You already use Google Maps as your GPS to get you from A to B to C throughout the day. Diving a little deeper into the features of the app can make it a powerful and convenient tool for sales.

Start by opening Google Maps on your computer. Click on the menu icon at the upper left-hand corner:

[Read more…] about Marketing Pro Tip: Use Google Maps to Track Sales Stops

 

What’s in a name? When it comes to websites, a lot.

[Read more…] about URL Extensions: Thinking Outside the Box

When you take pride in your business, clients notice. They notice a punctual appointment, a tidy storefront, a thorough estimate.

Potential clients, on the other hand, may not have had those types of interactions with you yet. But they can still notice the pride you take in your business via your online presence.

In 2017, your website is your storefront. It’s what people – be they clients, potential clients, or passersby – are most likely to see of your business. Your website is your window to the world, so it had better represent you well.

What are the standards for a good website? Here are a few we at Outmarket Pro like to stick to:

[Read more…] about Your Website. Your Window to the World.

Maintaining a company blog is an incredible tool for boosting SEO and site traffic. A great blog has timely content, useful information, and shareable topics that keep your website at the top of all the major searches. When it comes to blogging, strategically optimized posts are the star, with carefully timed e-blasts playing a key supporting role.

So why doesn’t every company have a blog? Because developing the content necessary to keep the Google spiders happy takes time, planning, and expertise – but we can help. OutMarket Pro can work with you to create blog content that fits your brand and drives traffic to your site and your business.