Since the recession hit – and even before – many small business owners have increased their networking as an inexpensive way to directly increase business and facilitate referrals through new business contacts.
Often, people get disillusioned when they don’t get immediate results. Make sure you are following best networking practices by focusing on two important elements of networking: pick your groups and opportunities carefully and focus on follow-up.
Choosing Networking Opportunities
There are two basic types of networking opportunities: