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When you’re trying to drive more attention to your business through your website, keep search engine optimization (SEO) in mind while creating your online content. SEO can help you drive traffic to your website, attract repeat website visitors, and help your business maintain a high ranking on search engines like Google. However, it can be a challenge to create online content that will interest your website visitors and improve your SEO ranking. These five SEO copywriting tips will help you do both.

1. Have an Attention-Grabbing Headline

When you’re creating content for your website, one of your first copywriting goals should be a great headline. List-centric headlines, like “10 Reasons Why You Should Hire a Graphic Designer” are an easy way to grab a reader’s attention. It also promises them that the content will be a fast, accessible read. For all headlines, make sure it is specific and interesting, and include your SEO keywords directly in the title.

2. Be Accessible

Both human readers and search engines love readable, accessible content. Increase accessibility by breaking up your content with heading and subheadings, bullet points, or numbered lists. This make it easier for readers to quickly scan through the content. Short sentences and an active writing voice also increase readability. By creating accessible content, you increase your chances of connecting with online viewers who will then engage with your content, boosting your SEO ranking.

3. Don’t Forget a Meta Description

When copywriting for SEO, don’t overlook your meta description. This text, which shows up underneath your website page on search engines, is only around 150 words, but it’s just as important as the rest of your content. Since your meta description is what people see before they click on your website page, make sure it is to-the-point and informative, and include any important keywords. If you don’t write your own meta description, the search engine will provide one for you. That said, creating your own allows you to have more control over your keywords and the audience you’d like to attract.

4. Include Links

Including both internal and external links in your SEO copywriting boosts traffic to your website. Linking to external website sites, particularly to credible websites, builds trust in your content and shows that your content has merit. Internal links make your website more appealing to SEO “crawlers,” which go through your website to look at links and data on your website to determine your SEO ranking. Links make it easier for crawlers to go through your website, which will improve your ranking.

5. Don’t Overdo the Keywords

Finally, when creating SEO copy for your website, don’t get bogged down with throwing in as many keywords as possible. Even though you are trying to appear attractive to online algorithms, your human readers are just as important—and they don’t want to read an article that is packed with keywords or jargon. Focus on sharing your thoughts in a clear and concise way, and find natural ways to incorporate your SEO keywords. This makes your content readable while also ensuring that you’ll be seen by search engines.

Did you know that 51% of people in the United States have listened to a podcast? While many people turn to podcasts to hear the daily news or an entertaining story, plenty of others also listen to business-focused podcasts in order to learn more about a specific industry, pick up tips on how to improve their own business, or hear wisdom from their favorite entrepreneurs. If you have experiences and expertise to share as a business owner, this means creating a podcast can be a great chance to connect with a new audience and build your brand.

[Read more…] about Starting a Podcast for Your Business

At some point in your career, you may come across someone who had a bad experience with your company. Perhaps they worked with your company in the past and were unhappy with the results, or had a negative customer experience that soured their opinion. In some cases, they may have even worked directly with you. When someone has a previous bad experience with you or your company, they may be hesitant to give you a second chance.

However, this doesn’t mean you have to say goodbye for good. With the right approach, you can work to win back a client after a bad experience.

[Read more…] about Winning Back a Client After a Bad Experience

VensureHR is a client of OutMarket.Pro and they recently conducted a webinar to guide businesses on the employment ramifications of the Coronavirus.

COVID-19 FAQs Webinar (WATCH NOW)

If you have further questions, the presenters give contact information.

Good luck and stay safe!

 

Mark Stein

OutMarket.Pro

by Julie Dower, VensureHR

Longevity at the workplace was once commonplace. Employers now are faced with improving tangible benefits (e.g. unlimited PTO, extended maternity/paternity leave, profit sharing, or stock options) to sway employees into staying onboard longer or to lure good candidates through the door. For example, of the people planning to look for a job this year, more than 54% started their current job less than a year ago.

To keep recruiting, onboarding, and retention costs low, employers are integrating new ways to inspire loyalty among employees.

1. Openly express appreciation. Show, tell, and shout it from the rooftops! Acknowledge good performance, no matter how small the project. Be specific when delivering praise to let the employee know what exactly about the employee’s actions or result proved helpful.
2. Be a leader more than a manager. The main difference between leadership and management is direction and vision vs assigning and planning. While both roles are needed to continue the forward momentum of the organization, the leadership role will allow you to cultivate positive employee morale and work environment and build a strong foundation from which relationships can be forged. Leaders can also use their influence to encourage and motivate employees! Businesses where leadership and support were lacking resulted in employees who felt they were able to be more productive.
3. Be proud of your company! Employees can start looking elsewhere for employment if they don’t feel proud of where they work. Employers who are proud of the organization, their role, the industry, and their employees can make a positive impact on their environment and the people around them. Support your organization in company-sponsored events, participate in celebrations or volunteer opportunities, and share in messages of goodwill and positivity.
4. Get to know your team and peers. Making time to personally connect with your team or peers should never be frowned upon or looked at as a waste of time. As someone in a managerial position, lend a helpful ear, leave judgment at the door, and aim to see people for who they really are. Show employees, you care through a true open-door policy where you can have meaningful, authentic conversations.
5. Create a worthwhile sub-culture. While executives have helped decide company goals, spend time to create a sub-culture specific to the team or department. Each team should have a strong vision that employees can directly relate to with values employees can strive to achieve. Set team expectations and provide your team with the tools and support to exceed those goals on the way to the next! Each of the team goals should feed to a larger organizational goal. This helps keep the team focused and inspired to stay loyal to the group as a vital element of the whole.

While there may not be a shortcut to achieving long-term commitment and loyalty from every employee, there are a number of ways you can update your current procedures in order to inspire commitment and loyalty. Through dedication to making employees a priority, employers will find their staff becoming fixtures of a growing, industry-leader. Partnering with a PEO allows businesses to focus on their employees without the burden of HR administration. Contact us today to learn more.

 

 

[1] HR Drive: Study: Many Plan to Job Hunt After Less Than a Year on the Job

[1] Personnel Today: Employees Say Mental Health Support Would Improve Loyalty

If you’re like most businesses, the tool you need most to succeed in your business is a steady supply of qualified leads. What happens when you don’t have this all-important resource? If you’re like many, you focus on prospecting only when your well has run dry. But then it’s too late because it takes time to farm those new leads. So not having a steady supply of qualified leads yields peaks and valleys in your business cycle. You either have too much work or not enough!

So, we all need a steady system of lead generation activities to keep the sales flow even or at least devoid of large peaks and valleys. But how do we do that?

[Read more…] about Do You Have the Leads You Need to Succeed?