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When you take pride in your business, clients notice. They notice a punctual appointment, a tidy storefront, a thorough estimate.

Potential clients, on the other hand, may not have had those types of interactions with you yet. But they can still notice the pride you take in your business via your online presence.

In 2017, your website is your storefront. It’s what people – be they clients, potential clients, or passersby – are most likely to see of your business. Your website is your window to the world, so it had better represent you well.

What are the standards for a good website? Here are a few we at Outmarket Pro like to stick to:

[Read more…] about Your Website. Your Window to the World.

Maintaining a company blog is an incredible tool for boosting SEO and site traffic. A great blog has timely content, useful information, and shareable topics that keep your website at the top of all the major searches. When it comes to blogging, strategically optimized posts are the star, with carefully timed e-blasts playing a key supporting role.

So why doesn’t every company have a blog? Because developing the content necessary to keep the Google spiders happy takes time, planning, and expertise – but we can help. OutMarket Pro can work with you to create blog content that fits your brand and drives traffic to your site and your business.

Since the recession hit – and even before – many small business owners have increased their networking as an inexpensive way to directly increase business and facilitate referrals through new business contacts.

Often, people get disillusioned when they don’t get immediate results.  Make sure you are following best networking practices by focusing on two important elements of networking: pick your groups and opportunities carefully and focus on follow-up.

Choosing Networking Opportunities

There are two basic types of networking opportunities:

[Read more…] about Is your Networking Not Working?