When you’re trying to drive more attention to your business through your website, keep search engine optimization (SEO) in mind while creating your online content. SEO can help you drive traffic to your website, attract repeat website visitors, and help your business maintain a high ranking on search engines like Google. However, it can be a challenge to create online content that will interest your website visitors and improve your SEO ranking. These five SEO copywriting tips will help you do both.
- Have an Attention-Grabbing Headline
When you’re creating content for your website, one of your first copywriting goals should be a great headline. List-centric headlines, like “10 Reasons Why You Should Hire a Graphic Designer” are an easy way to grab a reader’s attention. It also promises them that the content will be a fast, accessible read. For all headlines, make sure it is specific and interesting, and include your SEO keywords directly in the title.
- Be Accessible
Both human readers and search engines love readable, accessible content. Increase accessibility by breaking up your content with heading and subheadings, bullet points, or numbered lists. This make it easier for readers to quickly scan through the content. Short sentences and an active writing voice also increase readability. By creating accessible content, you increase your chances of connecting with online viewers who will then engage with your content, boosting your SEO ranking.
- Don’t Forget a Meta Description
When copywriting for SEO, don’t overlook your meta description. This text, which shows up underneath your website page on search engines, is only around 150 words, but it’s just as important as the rest of your content. Since your meta description is what people see before they click on your website page, make sure it is to-the-point and informative, and include any important keywords. If you don’t write your own meta description, the search engine will provide one for you. That said, creating your own allows you to have more control over your keywords and the audience you’d like to attract.
- Include Links
Including both internal and external links in your SEO copywriting boosts traffic to your website. Linking to external website sites, particularly to credible websites, builds trust in your content and shows that your content has merit. Internal links make your website more appealing to SEO “crawlers,” which go through your website to look at links and data on your website to determine your SEO ranking. Links make it easier for crawlers to go through your website, which will improve your ranking.
- Don’t Overdo the Keywords
Finally, when creating SEO copy for your website, don’t get bogged down with throwing in as many keywords as possible. Even though you are trying to appear attractive to online algorithms, your human readers are just as important—and they don’t want to read an article that is packed with keywords or jargon. Focus on sharing your thoughts in a clear and concise way, and find natural ways to incorporate your SEO keywords. This makes your content readable while also ensuring that you’ll be seen by search engines.