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For business owners, social media is way more than a way to stay connected with friends and family. It’s a valuable tool for promoting your business, engaging your fan base, and drawing in new customers.

As a business owner, you have the opportunity to choose the social media platforms that work best for you. When deciding which platforms to use, you can think about your interests and skills. Then, pick the best fit. For example, if you love taking pictures of your products, a visual-heavy platform like Instagram might be a great choice.

You should also consider if your company is business-to-business, or B2B, or business-to-consumer, or B2C. If you have a B2B model, platforms like LinkedIn are a great way to connect with other businesses who may need your services. On the other hand, if your business is more B2C, a platform like Facebook or Instagram allows you to interact with customers.

You can also think about your customer base and choose a social media type that best caters to them, like Facebook for an older audience or TikTok to draw in a younger client base. Getting to know your ideal audience is a valuable marketing tool, and having the opportunity to connect with your client base through social media will help you understand their needs and wants in new ways.

If you’re passionate about social media, you can choose to handle your accounts yourself. If social media isn’t your forte, you use outsourced professional to manage your platforms.

When the time is right, email us at mark@outmarket.pro or call 502-333-4718 for a free consultation and learn how OutMarket.pro uses technology and low-cost labor to solve your marketing and small business services challenges.

From the business card of local referrals to tax documents, business owners have a lot of paperwork to keep organized. If you don’t have a system in place for your documentation, paperwork can quickly pile up. This leads to a disorganized workspace, lost paperwork, and missed opportunities. Luckily, you can stay organized and clutter-free by using a mobile scanning app! Mobile scanning apps allow you to use your smartphone as an on-the-go scanner, ensuring that you never miss the chance to scan a document.

If you’re ready to use a mobile scanning app to improve your business, it’s important to find the option that works best for you, your documents, and your business. You can do this by looking at some of the top mobile scanning apps.

[Read more…] about The Best Mobile Scanning Apps for Organized, Clutter-Free Documentation

For businesses, social media is way more than an easy way to stay connected with friends and family. By promoting their services or products through social media platforms like Facebook or Instagram, businesses can:

• Reach and engage new audiences
• Stay in touch with current customers or clients
• Draw attention to special events or sales

Most social media platforms, from LinkedIn to TikTok, can help businesses grow their fanbase and attract new customers. However, it’s important that business owners pick the social media platform that works best for them, their audience, and their interests. To decide which social media platform is the best fit for your business, consider these three factors. [Read more…] about Is Your Business Using the Right Social Media Platform?

Employee health and workplace cleanliness have always been important, but the COVID-19 pandemic has brought these topics to the forefront for many business owners. Now more than ever, it is critical that business owners take diligent steps to protect themselves, their employees, and their customers from COVID-19 and other contagious diseases. By being proactive about sanitation and employee health, business owners can protect their community, prevent the spread of diseases, and set healthy habits that will be important beyond the COVID-19 pandemic.

To learn more about health and sanitation protocols, see these recommendations from the Center for Disease Control and Prevention.

[Read more…] about Encouraging Employee Health During COVID-19

As employees begin to transition back to in-office work after months of remote working due to the COVID-19 pandemic, both employees and their employers may be wondering: can an employer require returning employees to receive the COVID-19 vaccination before returning to the workplace?

[Read more…] about Can Employers Require COVID-19 Vaccines for Returning Employees?

While it’s important for managers, supervisors, and other types of employers to be involved and communicative with their employees, no employee wants to feel like they’re being micromanaged. Micromanaging occurs when a boss or other supervisor closely observes and controls the work of their employees, often in a critical and unhelpful way that hinders the employee’s creativity, autonomy, and productivity. Luckily, employers can avoid micromanaging in a few simple ways.

Clearly Communicate

For managers or other employers who find themselves frequently getting involved in their employee’s tasks, clear communication can help. Instead of telling employees exactly how to do a project or intensely supervising their work, employers should communicate their clear expectations at the start of the project. This ensures that the employee knows what to do and what is expected, and the employer can feel confident that the project is being done in the right way.

Give Feedback

Instead of micromanaging by redoing projects or tasks themselves if they aren’t happy with an employee’s efforts, managers should give clear feedback. They should be clear about what wasn’t done correctly and work with the employee to find a solution, rather than taking over the project entirely. This helps the employee to grow and recognize their mistakes, and will hopefully prevent future, similar issues.

Check In, But Not Too Much

Micromanagers tend to want constant updates, even on little details. This can put extra stress on employees and can slow down work on important projects. To stay involved without micromanaging, supervisors should check in on important milestones on a project, or choose a specific day each week or month when they can get an update on progress. This keeps them aware of any important updates while still giving employees their own space to work.